Music has nearly universal appeal.

The average person probably doesn't eat a candy bar daily, and they probably don't use a coupon book more than once a week or even once a month. But we listen to music almost every day of our lives. Music is all around us. We're exposed to it constantly, from the time we get up in the morning to the time we go to bed -- at home, at work, in the car, on vacation, at the movies, on TV.

For most of us, music is a necessity, not a luxury. Purchases of music in the U.S. average around $150 per year per family. Your supporters are already buying music, and they will welcome the chance to buy good music at a good price to support your cause.

Music
moves people.

It's not just more of the same.

Consumers have come to expect the same old candy bar and cookie fund raisers, and most of them long ago slipped into a mental mode of "I'll buy one candy bar (or one box of cookies, or one coupon book) just to do my part". Instead of being exciting for the purchaser, buying most fund raising products has become a burden.

Music provides people with a new incentive to be even more generous toward your organization. In addition to buying music for themselves, they're also far more likely to give it as a gift, especially at the holidays.